Learn About, Olympics Schedule Nbc
About, Olympics Schedule Nbc
posted at Johannas Corner
NBC?s online coverage of the Summer Olympic Games is expected to be immense in both the quantity of live and on-demand video. But it appears there will be exceptions made for watching August?s events in Beijing through a Web browser. 1
But are the upfront investments and the upkeep financing needed, for instance, to stream video news or sports feeds to sites, inhibitive of any substantive profits, immediate or long-term? John Malone of Liberty Media and DirecTV seems to think so. Speaking to Jonathan Soble of the Financial Times, he held as an example of a potentially great loss the effort being made by NBC, in collaboration with Microsoft, to deliver both live and on-demand video coverage of the 2008 Summer Olympic Games in Beijing. 2
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Clearly NBC and the Silverlight-wielding software giant of Redmond are putting themselves to what may well be a record-breaking task for Web video delivery. The viewership will likely be extraordinary. And Internet advertising, while rising in value at what seems to be a weekly basis now, given the wealth of market analysis devoted to the sector today, is understandably not yet the heavyweight of traditional media. So it would seem logical to presume NBC will be netting fewer dollars for its online coverage in and around Beijing in August than its regular broadcasts. 3
NBC’s Beijing TV schedule, released Tuesday, includes 2,900 hours of live TV coverage — including all 32 swimming finals and the team and individual finals in men’s and women’s gymnastics. Those live hours, spread across NBC and its cable TV outlets, top the total U.S. TV hours — 2,562 — for all previous Summer Games combined. 4
NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history. NBCU’s unprecedented Olympics coverage features the most live coverage in the United States (75 percent in all), across the most platforms, of any Summer Olympics in history when the Games of the XXIX Olympiad commence on Aug. 8. The announcement was made today by Dick Ebersol, Chairman, NBC Universal Sports & Olympics and Executive Producer of NBCU’s Olympic coverage. 5
Catch up on the team from India on this blog link. Check the Beijing Olympics Blog for general resources and information. Of course, the New York Times has a blog, as does the BBC. ESPN has complete coverage as well?no kidding. NBC has a comprehensive source as well as information for television listings here in the states. What are your favorite sources for Olympic news? 6
Despite a 12-hour time difference with the eastern United States, NBC and Olympics officials arranged to have several important events scheduled early in China so they can be broadcast in prime-time in the United States. NBC is betting heavily on American swimmer Michael Phelps’ quest for a record haul of eight gold medals: Phelps will race live in prime-time in each of the first eight nights of NBC’s prime-time broadcasts. 7
from MVN Soccer) In the wee hours of Wednesday morning here in the U.S., the Summer Olympics will begin their competitions in China. The first sport to be contested will be Women?s Soccer. Matches will hail the beginning of the ?round robin? 8
Of course, viewers aren?t likely show popular frustration with NBC for this, unless it is brought to very public attention in the final weeks preceding the games. Which is quite unfortunate for Olympic fans eager to consume live events by way of their computers. 9
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Tags: 2008 summer olympic games, 2008beijing tv, beijing tv, cable tv outlets, collaboration with microsoft, coverage, financial times, john malone, liberty media, live tv, olympic games, olympics schedule, s tv, soble, software giant, summer collaboration with microsoft, summer games, summer olympic games, tv coverage, video coverage, video delivery, viewership
Tags: 2008 summer olympic games, 2008beijing tv, beijing tv, cable tv outlets, collaboration with microsoft, coverage, financial times, john malone, liberty media, live tv, olympic games, olympics schedule, s tv, soble, software giant, summer collaboration with microsoft, summer games, summer olympic games, tv coverage, video coverage, video delivery, viewership