Thoughts about Sprinkles Cupcakes

Sprinkles Cupcakes

Beverly Hills residents stormed the tiny storefront on Little Santa Monica Boulevard, buying the entire stock hours before closing time. The item Sprinkles produces that has caused the frenzy: cupcakes. 1

Sprinkles Cupcakes are baked throughout the day in small batches and made with the highest quality ingredients, including sweet cream butter, pure Nielsen-Massey Madagascar Bourbon vanilla, and Callebaut chocolate. Sprinkles Cupcakes offers more than 20 flavors that change daily. The wide assortment ranges from classic red velvet, to the modern chai latte, and everything in between. 2

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And what’s the deal with those disgusting circles on the top of the cupcake? What’s up with that? That says a lot about these people that they have to pretend they’re upscale high-class people from Beverly Hills and they’re nothing but a couple of hicks trying to be cool. It’s actually pretty funny. Too many good bakeries in Dallas to fall for this dog and pony show. There’s a reason Oprah dropped them from her “favorite things” list and there’s a reason their cupcake mix isn’t selling at Williams-Sonoma. The reason is because Sprinkles cupcakes simply aren’t good. 3

Sprinkles cupcakes make the perfect hostess gift, birthday party dessert, wedding favor, or afternoon treat. Sprinkles also sells cupcake mixes, cupcake holders, custom made gift boxes, brightly colored cupcake trays, T-shirts, baby onesies, and doggie apparel. Sprinkles Cupcakes has locations in Beverly Hills and Newport Beach, CA and Dallas, TX and sells its cupcake mixes at Williams-Sonoma stores throughout the U.S. and Canada. 4

Sprinkles offers a rotating schedule of 8 different cupcakes daily. If you?re craving a certain flavor, check their schedule online to make sure it?s available that day. Don?t worry about your favorite flavor selling out. Since the opening week rush, Sprinkles has quadrupled production, promising never to sell out again. Cupcakes sell for $3.25 apiece, or $36 per dozen. And they?re worth it. 5

Sprinkles Cupcakes is open Monday through Saturday from 9 a.m. Corona del Mar Plaza is owned and managed by The Irvine Company. The center is anchored by Tommy Bahama, Waterworks, Bristol Farms, Sur la Table and 20 other stores and restaurants. 6

Two blonde wood shelves display row-upon-row of cupcakes. Sure Sprinkles sells traditional vanilla and milk chocolate cupcakes. But Candace has taken the art to another level with flavors like ginger lemon, lemon coconut, orange, strawberry, banana, pumpkin, and chai latte. The cupcakes are phenomenal, uniformly moist, the icing thick and creamy. 7

The cream cheese icing on the red velvet was better than vanilla frosting on the black & white. A little less sandy, and though sweet, not nauseatingly so. At least Sprinkles doesn?t feel the need to drown their cake with food coloring. The red velvet cupcake was good. Not tastebud-tangling good, but good enough. 8

Using only the highest quality, all-natural ingredients, Sprinkles Cupcakes are made on-site and baked fresh all day long. sprinkles’ irresistible treats have inspired long lines of devoted Hollywood stars and serious epicureans in Beverly Hills and Newport Beach and are bound to cause a stir in the Big D, too. Come taste what all the buzz is about when sprinkles opens in early March! 9

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